We'll share the results on this blog, so you'll be contributing helpful information to larger game development/research community.
And when you're done with that, you might find this recent NY Times article interesting--it's a meditation on how fashion and game avatar customization intersect. They quoted me as saying that competition could enhance men's fashion sense, which I'm not sure I really did say, or if I did, that I really did mean. But it is certainly interesting to consider how a player's identity and habits shift and meld with his or her in-game choices...
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